Hot Pockets
Design, Production and Management of Hot Pockets Digital Assets
For over 20 years, I managed all of the digital assets for the Hot Pockets and Lean Pockets brand. After years of actual cutting and pasting on mechanicals, I brought them into the computer age and converted all their packaging art to digital. I built the art for all their packaging, ensured FDA compliance, did much of the design work, worked with the printers to ensure printability, managed  pre-press and Qc'd proofs going to the customer. I was also charged with managing, storing and distributing all graphic elements and digital assets.
Back to Top